vangogh
03-12-2009, 12:01 PM
Google posted a video to YouTube that explains how their AdWords system works (http://www.youtube.com/watch?v=K7l0a2PVhPQ&eurl=http://searchengineland.com/google-explains-how-search-ads-rank-cost-16906).
The video mostly covers the basics, but it's very well explained. It talks about why one ad displays first and what goes into determining quality score. It will help you understand how things like CTR, relevance, and landing page quality affect where your ad ranks and how much you'll pay for a click.
The video is a pretty good overview of how the AdWords system works. If you've ever had questions about why your ad doesn't rank where you think it should or why you pay a different price per click than you expect it will help answer those questions.
The video mostly covers the basics, but it's very well explained. It talks about why one ad displays first and what goes into determining quality score. It will help you understand how things like CTR, relevance, and landing page quality affect where your ad ranks and how much you'll pay for a click.
The video is a pretty good overview of how the AdWords system works. If you've ever had questions about why your ad doesn't rank where you think it should or why you pay a different price per click than you expect it will help answer those questions.