vangogh
03-24-2009, 09:28 PM
Interesting post on CopyBlogger about finding your USP. The post, 15 minutes to find your winning difference (http://www.copyblogger.com/usp/) looks at three ways you can differentiate your business from the competition.
1. The Crossraods USP
2. The Metaphor USP
3. The Persona-Driven USP
I think my own USP falls under #1 at the crossroads between web design and seo, though I know there's a lot of me in my business so perhaps #3 is more appropriate.
Do you have a unique selling proposition? Does it fit into one of the above categories?
1. The Crossraods USP
2. The Metaphor USP
3. The Persona-Driven USP
I think my own USP falls under #1 at the crossroads between web design and seo, though I know there's a lot of me in my business so perhaps #3 is more appropriate.
Do you have a unique selling proposition? Does it fit into one of the above categories?