David Hunter
02-20-2015, 11:42 AM
If you want to see a great example of a marketing campaign from a big company than you need to follow Pens.com.
Last summer I registered my LLC. About couple months later I received some lumpy mail from Pens.com Inside was an example of a pen with my LLC info. I was impressed. They sent me a pretty cool pen with my info already imprinted on it along with a killer offer for me to order pens from them. They had the offer, deadline for me to order the pens before the price goes up, and a guarantee!
I thought, what's $80 for 150 pens. So, why not, I'll order some pens that I can pass out or leave at businesses. I got the pens about two weeks later along with another great offer (this time I didn't bite). But, I loved how they were trying to upsell me.
And, the buck doesn't stop there...
Ever since I bought those pens I've received two other pens from them (one was a really nice aluminum pen with my LLC engraved), with many offers and, not only do they follow up via DIRECT MAIL, they also use email. Oh, and almost ever site I visit they have an ad showing a pen with my LLC.
FRICKEN AWESOME MARKETING.
A Few Key Takeaways:
1. They used DIRECT MAIL (yes, good 'ole fashioned snail mail). I never heard about them, or saw them online until I got their direct mail. And, no... direct mail is NOT dead, nor is it going to be.
2. They used "lumpy" mail. The engraved pen inside the envelope made it lumpy so I was definitely curious to find out what was inside.
3. They had a great offer along with a deadline.
4. They had a guarantee. They're confident you'll love their products.
4. FOLLOW UP: This is a biggie. Most companies get a customer to make a sale. You want to MAKE A SALE TO GET A CUSTOMER. Pens.com hit the bullseye. They constantly follow up, and not just with direct mail (one form of media), but they follow up using email (another form of media) and ads (yet, another form of media). Not only do they sell pens, they sell other little nick-nacks, too, which they always offer.
So, if you want to see a great marketing campaign follow Pens.com. Visit their site, browse a little, and then go to your normal sites and you'll see that they start to stalk you with their ads. Oh, and be sure to request your free examples. This way, you'll get on their marketing list and you'll see how marketing should be done! LEARN FROM THEM.
Anyone else ever use Pens.com? Anything you'd like to add?
*NOTE: I am NOT an affiliate for Pens.com. I wanted to share this with you because they have a great marketing campaign that you should take notes from.*
Last summer I registered my LLC. About couple months later I received some lumpy mail from Pens.com Inside was an example of a pen with my LLC info. I was impressed. They sent me a pretty cool pen with my info already imprinted on it along with a killer offer for me to order pens from them. They had the offer, deadline for me to order the pens before the price goes up, and a guarantee!
I thought, what's $80 for 150 pens. So, why not, I'll order some pens that I can pass out or leave at businesses. I got the pens about two weeks later along with another great offer (this time I didn't bite). But, I loved how they were trying to upsell me.
And, the buck doesn't stop there...
Ever since I bought those pens I've received two other pens from them (one was a really nice aluminum pen with my LLC engraved), with many offers and, not only do they follow up via DIRECT MAIL, they also use email. Oh, and almost ever site I visit they have an ad showing a pen with my LLC.
FRICKEN AWESOME MARKETING.
A Few Key Takeaways:
1. They used DIRECT MAIL (yes, good 'ole fashioned snail mail). I never heard about them, or saw them online until I got their direct mail. And, no... direct mail is NOT dead, nor is it going to be.
2. They used "lumpy" mail. The engraved pen inside the envelope made it lumpy so I was definitely curious to find out what was inside.
3. They had a great offer along with a deadline.
4. They had a guarantee. They're confident you'll love their products.
4. FOLLOW UP: This is a biggie. Most companies get a customer to make a sale. You want to MAKE A SALE TO GET A CUSTOMER. Pens.com hit the bullseye. They constantly follow up, and not just with direct mail (one form of media), but they follow up using email (another form of media) and ads (yet, another form of media). Not only do they sell pens, they sell other little nick-nacks, too, which they always offer.
So, if you want to see a great marketing campaign follow Pens.com. Visit their site, browse a little, and then go to your normal sites and you'll see that they start to stalk you with their ads. Oh, and be sure to request your free examples. This way, you'll get on their marketing list and you'll see how marketing should be done! LEARN FROM THEM.
Anyone else ever use Pens.com? Anything you'd like to add?
*NOTE: I am NOT an affiliate for Pens.com. I wanted to share this with you because they have a great marketing campaign that you should take notes from.*