vangogh
08-14-2008, 02:42 AM
Over the years I've seen a lot of questions asking why people are visiting their site, but not buying. Much of the time it's because of the site's copy.
Many small business owners don't consider hiring a copywriter. I suspect it's because we all assume it's something we can do ourselves. We all know how to write after all.
Most people haven't been trained or haven't taught themselves how to write in a way that helps persuade people to take action. Whatever your business there's a good chance there's another site out there in the same business. Why should someone buy from you instead of them?
As small business owners we all try to save money where we can. But copywriting in most cases is one place you can least afford to cut costs. Just about every part of your business is impacted by copy. Your advertising, the content on your site, your brochures, etc.
Being able to write effectively and specifically to write in a way that gets people to take the action you want is perhaps the most important skill you can have. And yet so few people are really capable of writing effective copy or are willing to hire someone who can.
Do you agree with the above? Is copywriting as important as I think it is? You know my opinion. What's yours?
Many small business owners don't consider hiring a copywriter. I suspect it's because we all assume it's something we can do ourselves. We all know how to write after all.
Most people haven't been trained or haven't taught themselves how to write in a way that helps persuade people to take action. Whatever your business there's a good chance there's another site out there in the same business. Why should someone buy from you instead of them?
As small business owners we all try to save money where we can. But copywriting in most cases is one place you can least afford to cut costs. Just about every part of your business is impacted by copy. Your advertising, the content on your site, your brochures, etc.
Being able to write effectively and specifically to write in a way that gets people to take the action you want is perhaps the most important skill you can have. And yet so few people are really capable of writing effective copy or are willing to hire someone who can.
Do you agree with the above? Is copywriting as important as I think it is? You know my opinion. What's yours?