2016 Internet Trends Report

[Harold Mansfield]

KPCB puts out a yearly internet trends report that covers everything from Global trends, advertising and communication, mobile, and data privacy.
It's big, detailed and is a good reference for anyone in Internet Marketing and Development.

I haven't had a chance to scan through it all, but I'm sure I'll have some thoughts down the road.

You can find the link here:
2016 Internet Trends ? Kleiner Perkins Caufield Byers (http://www.kpcb.com/internet-trends)

[David Hunter]

I just did a very quick glance at it.

One thing I noticed was Asia is BOOMING like crazy.

[Harold Mansfield]

I just did a very quick glance at it.

One thing I noticed was Asia is BOOMING like crazy.

Yep. Big time. It's the hot market that everyone wants a foothold in. The amount of affordable device makers in that market has exploded in the last 2 years and actually are coming out with some decent phones. I think this helps us all. This year I've notice a significant increase in lower priced devices with high end specs that will be available in this market too.

[KristineS]

Wow, there is a lot of info in that report. The section on advertising, which I, admittedly, skimmed, had some interesting stats.

[Harold Mansfield]

It's a ridiculous amount of information. You could blog for the rest of the year on all of the information in that report.

[Harold Mansfield]

Here's a video of her presentation of the data in 24 minutes. Don't blink. She flies with a lot of information.



https://www.youtube.com/watch?v=334Gfug5OL0

[nduncan]

It's a really interesting report. Thanks for putting the link up.

It's interesting to see the dramatic increase in mobile advertising (with not such a dramatic increase in desktop) and then a few slides later see the dramatic increase in mobile adblocking users. It's going to be a challenge for advertisers to get their message across in years to come.

[Harold Mansfield]

Both Facebook and Alphabet released earnings last week.

I read that Facebook is making about $3.80 per user (X's 1.7 billion active users)
You?re more valuable to Facebook than ever before - Recode (http://www.recode.net/2016/7/27/12300770/facebook-q2-earnings-beat-wall-street)

Of the $6.44 billion in revenue THIS QUARTER, mobile advertising was 84%
How Analysts View Facebook After Earnings (NASDAQ: FB) - 24/7 Wall St. (http://247wallst.com/media/2016/07/31/why-analysts-are-chasing-facebook-targets-so-much-higher/)


ABC's ad revenue increased 19% to $19.14 billion in ad revenue THIS QUARTER, also with mobile and video.
Google parent Alphabet reporting second-quarter earnings (http://www.cnbc.com/2016/07/28/alphabet-reporting-second-quarter-earnings.html)

[Sarah K]

Thanks for the link, although 2016 is almost over, it's never to early to get a head start on 2017 :)