Getting clients to buy more with gift cards?

[jaysabree]

Hi,
I read in an article how gift cards can make customers expend more. Has anyone tried this? I've got a small mini market business in Toronto.
Does anyone knows or has tried this?

[vangogh]

A gift card can probably get someone into your store. Unless someone can work out how to spend exactly what's on the card, they probably do spend a little more. It depends on the person though.

The only way to really find out is to give it a try.