handprop
10-27-2009, 04:48 PM
This is a spin off of another thread. You folks want to have fun? I used to love brainstorming sessions so lets do one of our own.
The challenge is to see what others come up with for aname, color and logo for a selected company. I'll pick a company that is ouside the circle that we all normally work in.
Here is the company: Two guys just started a company manufacturing and distributing aftermarket engine and race components. We need to create a color and a logo..........money is no object and the owners don't care what we name it (How often does that happen?). So what would you do????
A discussion in the other thread implied that color and logo are an important aspect of the marketing function, and I also agree!!! BUT, the question is just how important is it. I think good marketing can overcome any color and any logo any day of the week and twice on Sunday. I also said that we should use a simple color and keep the name simple, short, and boring.
Nobody will have a wrong answer!!!! This is an exercise to see just how many of us come up with the same thinking process. I have done this before and it can be really fun. I havn't worked with graphics in a long time but I still got some ammo left in me.
When we figure out the name, color, and logo let's all write a simple story on why we chose what we did and a quick paragraph on the marketing approach.
This exercise could be a great learning experience for people who need the help, let's all work together and have fun......I'm a bit rusty so I'm gonna need to google some hot rod companies.:D
Mike
The challenge is to see what others come up with for aname, color and logo for a selected company. I'll pick a company that is ouside the circle that we all normally work in.
Here is the company: Two guys just started a company manufacturing and distributing aftermarket engine and race components. We need to create a color and a logo..........money is no object and the owners don't care what we name it (How often does that happen?). So what would you do????
A discussion in the other thread implied that color and logo are an important aspect of the marketing function, and I also agree!!! BUT, the question is just how important is it. I think good marketing can overcome any color and any logo any day of the week and twice on Sunday. I also said that we should use a simple color and keep the name simple, short, and boring.
Nobody will have a wrong answer!!!! This is an exercise to see just how many of us come up with the same thinking process. I have done this before and it can be really fun. I havn't worked with graphics in a long time but I still got some ammo left in me.
When we figure out the name, color, and logo let's all write a simple story on why we chose what we did and a quick paragraph on the marketing approach.
This exercise could be a great learning experience for people who need the help, let's all work together and have fun......I'm a bit rusty so I'm gonna need to google some hot rod companies.:D
Mike