Blessed
03-19-2010, 04:16 PM
I'm struggling here... my brother-in-law is running for Alderman in our city and decided last night that he does want a flier - it will be 4 1/4" x 11" - his name, picture, etc...
The part I'm having trouble with is the brief "here's why you need to vote for me" thing. I have too stiff, and too cheesy - suggestions on how to rework this a bit?
First too stiff: (and sounds just like everyone else out there - including his opponent in the race)
• I will represent the constituents of Ward 1 and will
not be tied down by any political affiliations.
• My primary goal is to work with the Mayor and
other Aldermen to create a balanced budget for
Greenwood and ensure that we have an emergency
fund in place
• Secondarily I will work to see our roads and other
infrastructure repaired, improved and upgraded
• Finally, I will help develop a strong Economic
Development Committee who will work to bring
new business into our community.
Finally - too cheesy - in an effort to make him sound more like just a regular guy who wants to try out being an alderman for 2 years but has no further political aspirations:
I am a businessman who loves my family and cares about my community. My experience on the Planning and Zoning Board has let me see the potential our community has to grow and improve, but the political in-fighting between Aldermen who are aligned with special interest groups and the Mayor have stifled our city and left us with an out-of-control budget, pot-holes and weak economic development. I want to see that change, so I am asking for your vote on April 6th and then I want your input on how to make Greenwood a great place to live and raise a family.
I realize this kind of advice is hard to give without having the whole background story to the political issues in my small town, but... I really think the key is to land somewhere between the first and the second copy I've written. Any tips would be appreciated.
The part I'm having trouble with is the brief "here's why you need to vote for me" thing. I have too stiff, and too cheesy - suggestions on how to rework this a bit?
First too stiff: (and sounds just like everyone else out there - including his opponent in the race)
• I will represent the constituents of Ward 1 and will
not be tied down by any political affiliations.
• My primary goal is to work with the Mayor and
other Aldermen to create a balanced budget for
Greenwood and ensure that we have an emergency
fund in place
• Secondarily I will work to see our roads and other
infrastructure repaired, improved and upgraded
• Finally, I will help develop a strong Economic
Development Committee who will work to bring
new business into our community.
Finally - too cheesy - in an effort to make him sound more like just a regular guy who wants to try out being an alderman for 2 years but has no further political aspirations:
I am a businessman who loves my family and cares about my community. My experience on the Planning and Zoning Board has let me see the potential our community has to grow and improve, but the political in-fighting between Aldermen who are aligned with special interest groups and the Mayor have stifled our city and left us with an out-of-control budget, pot-holes and weak economic development. I want to see that change, so I am asking for your vote on April 6th and then I want your input on how to make Greenwood a great place to live and raise a family.
I realize this kind of advice is hard to give without having the whole background story to the political issues in my small town, but... I really think the key is to land somewhere between the first and the second copy I've written. Any tips would be appreciated.