KristineS
09-22-2011, 01:06 PM
This is a common dilemma for me because I tend to write about the same products and services a lot. After a while, if you're not careful, you can find yourself trotting out the same tired descriptions and even the same old jokes or wordplay, things that were funny when they were new, but are expected now. When I find myself running into this problem, I do a couple things to try and freshen things up.
I tell someone isn't familiar with the product or service about the product or service. In the course of the conversation, new questions or views always come up.
Start with as weird or wacky a premise as I can and see if I can whack our product or service into that shape. Most of these writing exercises don't ever make it to the finished product, but the change in perspective helps
Whine at one of my colleagues or online buddies until they help me brainstorm a new approach
It's not an exhaustive list, and I'd be interested in having more weapons in my arsenal. When you're confronted with the job of writing about the same old subject, what do you do to make your writing new and interesting?
I tell someone isn't familiar with the product or service about the product or service. In the course of the conversation, new questions or views always come up.
Start with as weird or wacky a premise as I can and see if I can whack our product or service into that shape. Most of these writing exercises don't ever make it to the finished product, but the change in perspective helps
Whine at one of my colleagues or online buddies until they help me brainstorm a new approach
It's not an exhaustive list, and I'd be interested in having more weapons in my arsenal. When you're confronted with the job of writing about the same old subject, what do you do to make your writing new and interesting?