How do I market this great product for Web Security?

[dschmader]

Hello,

I work for a small IT Company and we have great product that we offer that gives companies a great way of protecting there computers / servers from malware, botnet and virus attacks. It doesn't require any hardware. Just a small change in the settings of the firewall. I am looking for ways to market this system. The price is right! We are in the process of redoing our website from a-z. This system will allow owners of companies to not be afraid of employees using the internet. They can also filter what users can do or not do.

Any ideas?

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[vangogh]

Is it something you can offer as a limited free trial? If so you could show the benefits of your product and people would likely buy once they've seen it?

The basic ideas behind marketing anything are to figure out who will likely be interested, figure out how to reach those people, build a presence in those place, and convince people your solution solves their problem. Obviously there's more detail, but that's the gist.

What have you done so far to market your product and business?