Haup9
02-18-2012, 10:35 AM
We just finished a two week run of a facebook ad for our yard card company. I thought I would share some information from our experience with you all.
Our target audience was anyone over the age of 18 that did not already "like" us, within 25 miles of Milwaukee, WI. This amounted to 632,440 people. The ad was shown to 42,191 people, on average they saw the ad 8.6 times in the two weeks (about 362,850 impressions). Of those 42,191 people, 157 of them had friends that already "like" us. Eighteen people clicked on the ad and were taken to our facebook page. One person actually clicked the "like" button.
We were being rather cheap with this ad as it was our first one. We set a daily budget of $2.00 and a bid price of .20 per 1000 impressions. For the two weeks we spent $27.98 to get one person to "like" us on facebook. We haven't heard from this person to order anything but that may come in time.
The ad itself said that if you mention seeing the facebook ad, you would get an extra day for free. So far no one has told us they saw the ad. Again this could change.
I have mixed feelings about the results. The pros are 42,000 people saw the ad. I'm guessing most of them had never heard of us before so that is good. That would be a fraction of a penny for every person that saw the ad. Obviously most of them didn't do anything with the ad.....so either they didn't want to click on it or they didn't notice it. So lets go with the 18 people that did click on the ad....it is more realistic to believe they may actually do something in the future. That is cost of $1.55 per person which is really cheap advertising in my opinion.
The cons are only 1 "like" and no calls (so far). But a friend in the business explained it this way "Face book ads do not work like Google adwords at all. They get your add out to your target audience and it gets seen. If they just see the ad then you have made a big break through. Everyone wants to see results like visits to your web site and sales over the phone. That is not going to bring you as many sales as the Google adwords. The difference is Google is where people go to find your business because they are looking for you and that usually is a sale. Facebook is where they see you but they may have a hard time finding you there the next time they need you so they go to Google instead."
Would we do it again? Yeah I think we will but more of a very targeted campaign. Sure less people will see the ad per day day but they would be more likely to call.
Our target audience was anyone over the age of 18 that did not already "like" us, within 25 miles of Milwaukee, WI. This amounted to 632,440 people. The ad was shown to 42,191 people, on average they saw the ad 8.6 times in the two weeks (about 362,850 impressions). Of those 42,191 people, 157 of them had friends that already "like" us. Eighteen people clicked on the ad and were taken to our facebook page. One person actually clicked the "like" button.
We were being rather cheap with this ad as it was our first one. We set a daily budget of $2.00 and a bid price of .20 per 1000 impressions. For the two weeks we spent $27.98 to get one person to "like" us on facebook. We haven't heard from this person to order anything but that may come in time.
The ad itself said that if you mention seeing the facebook ad, you would get an extra day for free. So far no one has told us they saw the ad. Again this could change.
I have mixed feelings about the results. The pros are 42,000 people saw the ad. I'm guessing most of them had never heard of us before so that is good. That would be a fraction of a penny for every person that saw the ad. Obviously most of them didn't do anything with the ad.....so either they didn't want to click on it or they didn't notice it. So lets go with the 18 people that did click on the ad....it is more realistic to believe they may actually do something in the future. That is cost of $1.55 per person which is really cheap advertising in my opinion.
The cons are only 1 "like" and no calls (so far). But a friend in the business explained it this way "Face book ads do not work like Google adwords at all. They get your add out to your target audience and it gets seen. If they just see the ad then you have made a big break through. Everyone wants to see results like visits to your web site and sales over the phone. That is not going to bring you as many sales as the Google adwords. The difference is Google is where people go to find your business because they are looking for you and that usually is a sale. Facebook is where they see you but they may have a hard time finding you there the next time they need you so they go to Google instead."
Would we do it again? Yeah I think we will but more of a very targeted campaign. Sure less people will see the ad per day day but they would be more likely to call.