Harold Mansfield
09-06-2012, 11:22 AM
Google commissioned this study with IPSOS and they found pretty much what a lot of us have been saying for the past few weeks. That mobile is pretty much the new norm of the web. We've come a long way since dial up and streets littered with AOL CD's.
A recent study of just over 1600 U.S. adults by Google and IPSOS (http://www.ipsos.com/), a private market research and consulting company, found that 90% of consumers now move sequentially between 4 screens every single day. Starting with smart phones, moving on to PC’s, finishing tasks on tablets, and then on to TV where they are now more apt to search (either using their smart phone or tablet) on what they are seeing.
Additional:
“77 percent of TV viewers use another device at the same time in a typical day.”
“66% of all purchase decisions start on a smart phone”.
That last one was pretty huge.
There's a lot of interesting information in it. You can read the full report from Google here:
Navigating the new multi-screen world: Insights show how consumers use different devices together - Google Mobile Ads Blog (http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html)
And download the PDF here with the nice graphics, here:
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
A recent study of just over 1600 U.S. adults by Google and IPSOS (http://www.ipsos.com/), a private market research and consulting company, found that 90% of consumers now move sequentially between 4 screens every single day. Starting with smart phones, moving on to PC’s, finishing tasks on tablets, and then on to TV where they are now more apt to search (either using their smart phone or tablet) on what they are seeing.
Additional:
“77 percent of TV viewers use another device at the same time in a typical day.”
“66% of all purchase decisions start on a smart phone”.
That last one was pretty huge.
There's a lot of interesting information in it. You can read the full report from Google here:
Navigating the new multi-screen world: Insights show how consumers use different devices together - Google Mobile Ads Blog (http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html)
And download the PDF here with the nice graphics, here:
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf