small business

A better title for this post might be “How you can ruin your small business on social media.” Sure, social media is the best thing since pre-sliced bread when it comes to marketing your small business. However, it is a HUGE mistake for small business owners to blur the lines so much between personal and business posts to the point where their prospects and customers can’t tell the difference between the two.


While it is definitely true that people like to do business with people ...

This is a cautionary tale about customer loyalty. At first you might think it doesn’t pertain to your small business because you’re not a retailer. But, no matter what business you’re in, customer loyalty is the lynchpin for success. So, trust us, and give it a read to the end.


If you’re old enough, or perhaps have heard the story of how Great-Grandma got her toaster, you’ll know something about “trading stamps.” If not, here’s a brief synopsis of how trading stamps worked: ...

Right off the bat we’re going to make it clear that this article in no way is meant to represent or provide legal advice. That should have gotten your attention - as should an office romance at your small business.


Before thinking “I’ve got a policy against that” and clicking out, you might want to read on as, while it isn’t legal advice, you’re sure to encounter some food for thought that just might save your business.


Outside of online match making services, ...

With summer just around the corner we are once again seeing a noticeable increase in advertising whether it be on television, radio, newspapers, magazines, or social media related to losing weight (the last onslaught was, of course, during the months of December, January, and February – when was the last time you checked in on your resolutions?)


Certainly we support the notion of maintaining a healthy weight for, well, health reasons. And small business owners should as well, ...

Innovation, creativity, and flexibility have become a small business battle cry in the last few years – and appropriately so. We found (find) ourselves in new and different economic territory where what may have once worked no longer works (or as well.) When faced with the new or different, logic will tell you that you’re going to need to respond to and embrace “new and different” in your small business as well.


Yet, with all the attention focused on innovation, creativity, ...