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This is an old one, but worth adding to. To be honest if it were me I'd of course do the Google stuff, but my focus would be on Social Media which is purely image driven. I'd be working Pinterest, Instagram, Twitter and Facebook like they were the last bones on a short rack of ribs.
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On Page always matters a lot, but foe image based website, it will become more important.
Image sitemap
ALT tags
Image size (so that page speed is good)
Image descriptions matters
After that, join communities like Pinterest
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