One way of structuring your business

[snooder]

If you're looking for Ideas on How to structure your business sales letter.. you might want to study your competitors reviews/comments from their past costumers, any negative comments on them can be a positive attribute to your business. Once you have your business running, you can go back to where you found the comments that helped you and reply to the comments thread as a customer ramping your business.

[vangogh]

Makes sense. I usually look to my competition to learn and generate ideas for my business in general. If everyone is doing something it might be something I should do to. Where I see they're weak, I see if I can create a strength. And it's definitely worth listening to their customers to gain an understanding of their strengths and weaknesses.