Ok, ok you havent failed.....your failing......thats a better choice of words....you havent failed until you give up or lose everything you have
are you paying yourself a wage? or does -no profit- mean your working for free?
what is the expected profit from a store like this?
I went 1 month w/o profit......I cant imagine going 18 months....yes out businesses have nothing in common, but 18 months with nothing is too long
you don't need to compromise your principles.....you need to find a way to make money with your principles.....if it isn't possible then you need to try a new business....
I struggled for my first 6 months to some degree....I tried several things during that time.......you need to be trying new things every month....
change your name? raise your prices? change your products? change your advertising? change your store layout? do something and see what happens
how much a month do you need to increase in sales to make the profit you want? $5k? $10k?.....figure out exactly how much more product you need to move to make that happen....
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