there is one other store in town that appeals to the same kind of customers ours does....its a real fancy expensive girly store....perfect for the ladies who lunch....we are friends. and she has bought a lot from us for her store fixtures.....we send each other customers..
we are considering a joint ad in another town saying come to rochester and having both our ads in it....i see this kind of thing suggested a lot...we dont sell the same thing....but if the customer only has 50$ to spend on her girls day out im not sure if i should be trying to get her to go to the other store....
on the other hand its always more fun to take a shopping trip if there is more than one place to go to.... and her store is as big a draw as ours...
what do you think?
ann
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