One of huggytree's threads brought up the issue of phone book advertising. I thought one of his questions would make an interesting discussion that deserves its own thread. I'm sure the experience will be different for various types of businesses, but that's partly the point.
Here's the question:
How much phone call volume does your web site produce?
In my case, it's very light, but that's OK. Most visitors who decide to contact me use either email or fill out a form. But I designed my site with that expectation.
Share your experience, and why you believe your phone call volume is high, medium, low, or non existent. You may want to include whether or not you publish an 800 number. I do not.
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