Best Coupon Strategy?

[MarketingMasterSystem]

Another idea would be to go to where your potential customers are gathered (local event of some sort perhaps?) and serve some free coffee and hand out your cards or flyers or whatever letting them know where you are. If it's a charity type event you could gain some extra advertising by letting the charity know you'll be there so they can spread the word.

[amjenx]

Does your cafe offer free wifi?

I realize this was February when you posted originally - what was the progress of what you did?

Loyalty cards are huge, 10 punches, free brew.

The best strategy I've seen is having a designated day of the week where you gift a cup of coffee. Similar to a grand opening - you allow the neighborhood to come in and support you. Social media and email marketing are huge in communicating specifics for your store (new roasts, flavors, etc). When you get think tanks, students, and individuals who purchase bulk coffee to take to meetings as customers, you can give them special perks and privileges.