I spend some time on social media sites and occasionally I'll meet someone there who does nothing but promote his or her blog. Every post or comment is simply a version of "hey, look at what I wrote on my blog!"
Personally, I'm an advocate of more subtle promotion. Occasionally I might mention that I wrote what I think is a good post and I hope people will go check it out. My blogs are also always in my signature or profile, but I don't push them actively very hard.
I'm wondering which tactic you think works better. Does constant promotion turn you off? Is subtle promotion too easy to ignore?
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