This might be an unorthodox b2b marketing strategy but hey, maybe it will help you. Are you doing anything with pinterest? I've found that I can create boards filled with my products and through basic SEO I can get myself in front of many small business owners. I specialize in physical therapy products and through research I've found that over 80% of my users are women involved in physical and occupational therapy. Likewise, Pinterest users 80%+ women and I've found that my pinterest account is driving 5-10% of traffic to my site. Even more interesting is that the conversion from pinterest customers is almost 3 times higher than any other social network.
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