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the source/quality of the traffic is most likely the reason. unless you had very good targeting options when buying this traffic you likely are wasting money.
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There's nothing to buy on your website. Seems that it's only for traffic generation...
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honest opinion.....what are you selling, your call to action page (sales page) shows a free option and a premium option......and all premium says is "best"
you really need to show what it is a person gets for premium access.
i would recommend using a branding/professional web designer, its quiet obvious its a diy job and also google "best call to action pages"
excuse my honest opinion, but we done what you done at the start and learned the hard, long, expensive way.
good luck
chris
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