Want More Clients? Narrow Your Focus

[cbscreative]

Having been temporarily absent from the forum when this thread originally appeared, I missed it the first time. Great topic though.

I'm in the I agree, but it's hard to practice group. I do web, graphics, and writing. I believe I do very well in all these areas, and I enjoy the diversity of doing all of them. My life experience is quite varied too, so I can write about many, many things. Narrowing down too much would be boring, but trying to offer all of these is a marketing challenge for sure.

At times, I think I should have separate web sites for each, then I struggle with how well they all flow together. Stay tuned to see the sequel where I somehow work this all out.

[vangogh]

There are other ways to narrow your focus than cutting services though. You could server a local community or you could offer your services to a specific industry. In my case I did cut down on some services, but it doesn't have to be that way.