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That udacity class is worth the time.
I also agree you will have to spend money to get the results you want.
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So, before you spend any money on FB ad's, here's my 2 cents. Can't stress enough the importance of group memberships in Facebook. Search out groups relevant to your target customer and join them, aim for 4-5, or whatever you feel will be realistically manageable. Now, create a few posts promoting your business and watch the data in your pages Insights section. Get a feel for what "type" of post is working. If you do this over the course of a week or so, you will see what posts have better organic responses then others, and then you can "Boost" them with paid credit. Start with as little as 7 bucks spread out over a week, just to get a feel. Watch the numbers, see what's working, get inspired, go from there!
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