Do you think that you can write the same way for every type of media, or do you need to tailor your style based on where the text will be used? I've noticed that I tend to use shorter words and sentences when I know something will be read aloud and used as audio. I tend to use longer sentences when writing for something in print. Web site text generally has a lot more calls to action.
Do you write differently depending on where the final text will be used?
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