Attracting competitor's customers.
Say you're using a particular service or supplier for your business from company A. One day Company B comes along and offers a similar product. What would it take for you to try out company B?
Cheaper prices which would mean more profit for you?
Promise of better customer service? Faster turn-around time/manufacturing?
You've never heard of company B and have been using company A with no problems for some time. How can B persuade you to go with them or at least try them out?
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