Hello, We are in our 4th year of business. We design and manufacture specialty products for the electrical industry that hold their tools. We have grown and now have both online sales and also accounts with a few utilities and distributors. We have added in the last year higher end products we designed with a large utility and we want to offer them to individuals on our website and to use the site to refer to for potential new distributors and utilities.
Here is a example of my issue:
We sell a product to a distributor for $800 each and we find they mark it up about 20% to the utility which I get. How can we put these same items on the website at the retail price? I can see why a distributor who is paying $800 does not want their customer which is the utilities to see what they are buying them for if we list them on our website. I probably made a mistake from the beginning charging the distributors the retail cost from the beginning. I am considering putting them on the website with a "Call for pricing" but my partner thinks that does not look transparent. I doubt I would get many personal sales at that price point but it would be very helpful for marketing to let not only the utilities see our products online but also the employees of the utilities see them so they can market them for us to their tool committees and management as they have in the past.
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