Goes to show you that advertising does pay off

[Brian]

A few years ago I had a customer call wondering if we would honor the discount on the postcard she had received. Since we hadn't mailed postcards in a while, we were confused. It turned out that she had received the postcard 10 years prior! Now that is shelf life.

I agree with the OP--we never know when an ad is going to pay off.

[greenoak]

ha ha on the post card....
i sure believe they need to see you over and over..and i would give you rad the credit no matter when the sale comes....thats the good thing about print...it can be cut out and saved...
...lots of advertizing seems like smoke and mirrors tome, but its hard to tell what to drop..