I received a phone call today from an interior designer needing some logo and marketing material work. She clipped an ad I had in the paper that hasn't been printed for over 6 months and just now called me from it.
I'm just glad my ad was memorable enough that she clipped it and called me!
The point though is that advertising is effective, it just doesn't always pay off when you expect it to or when you want it to - but it does pay off!
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