I'm a total information junkie so I'm probably your target audience. For what it's worth, I think it's important for articles to do a couple important things: 1) Entertain. 2) Educate. 3) Give me an option for more.
1) Entertain: If the article completely dry and lifeless, I lose interest pretty fast. EXCEPT if I'm literally reading the article because it is a tutorial. In that case, I want something that is completely straightforward, to-the-point and absent of any fluff.
2) Educate: In most cases I"m reading because I want to get something out of it. If an article tells me something I don't know, or gives thoughtful insight into something I'ms already familiar with, I'm totally down with it.
3) Give me an option for more: If I'm already reading your article, I'm obviously interested in the subject matter. I love it when articles send me to other useful articles, websites, tutorials or resources. That definitely grows my trust in the author.
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