I have the problem of my name vs. the company name too. The company for which I work, but do not own, has started a couple of subsidiaries in the past couple years. I've been responsible for the Marketing for all of them, and have become very closely associated with the companies. A lot of people will refer to the companies as "Kristine's Company" and not the actual name. If you search my name I come up for all sorts of press releases and company blogs and comments on forums on behalf of the companies.
I guess the main issue for me right now is I'm becoming a brand on behalf of someone else. That's something that I still haven't quite figured out how to address. I'm also kind of amazed that the company has allowed it to happen. There certainly are enough articles out there about the dangers of allowing someone who works for you to become the face and voice of your company.
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