Hello small-business community,
We are in the process of starting a paid directory (free for users, paid for advertisers) and were wondering the best strategy for contacting our potential clients. Basically I was wondering what others might of done to start a successful campaign? We are giving away a few free months to our potential clients to show them the benefits of advertising with us, in the meantime we will be doing extensive SEO work to climb page ranks in addition to more traditional forms of advertising. Any tips or suggestions out there? We were thinking starting with cold-calling as well as a mailer, but we are new with no track record. Do you think this is the best first step?
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