Good post Travis. Direct mail tends to work for well for some types of businesses and not so well for others. A lot of the effectiveness does depend on the aesthetics of the package. At the site in my profile, check out Moo's postcards and business cards, very nice.
If you're looking to start a direct mail campaign the website in my signature compares reviews of the top business printing companies. The site is really useful for small business owners looking for services to grow their business.
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