I have a direct mail postcard I'm doing a few slight revisions to for a client of mine whose business is fitness.
The design is very sparse, the copy is simply bullet points and the card has done really well for them. There are currently 3 versions - the only difference is the "headline" and the headline they use depends on the class they are pushing/demographic they are reaching for.
What do you think of these:
1) It's torture, but it works
2) More than just looking better in your underwear
3) Fitness as a lifestyle, not just an activity
And...
How do you come up with headlines? How vital is the headline to the copy?
Bookmarks