As many of you know, we have banner advertising on our site. The advertising is up for sale on a first come/first serve basis. The HouseViewOnline site is very predominate in the local real estate market and I work with all the local agencies. We have a center ad on the main page. An agency approached us about buy all the slots on that ad. After some talk we agreed. Now that the ads have started running, the largest agency in the area (Market share>30%) is screaming "No Fair". We should be able to run ads also at that spot.
Is there a fair compromise on this? Should I just tell the larger company "Sorry you had your chance"?
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