Ok everyone. I need a little advice if you can. My company has decided to do a trade show. More specifically The Wichita Womens fair. As the name implies, it will be alot of vendors geared towards a female audience. There will however be some other displays similar to my type of business. i.e construction, plumber, electrician. We realize that this is a good market for our product as there are alot more single women homeowners nowdays as well as women typically control the finances of a home. There will be elderly women in attendance as well as women tired of trying to get their husbands to do the work that we perform. Young women may see this as a great gift for their elderly parents, etc. My delima is how to present and what to present. I was thinking of handing out business cards with a discount offer on the back as well as the brochures my company has. The brochures are a little expensive at about sixty cents each so I thought of only giving them to what I considered truly interested parties. I also thought of a freebie of some kind? Any suggestions for that? Do you think I am approaching this in the wrong manner? Should I hand brochures to evryone I can? Any input will be greatly appreciated.
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