I can't tell you how many times I've heard people say "well I'm a business owner, not a salesperson". The truth is this, if you own a business, you're responsible for selling your services. You may not like selling, you may not be particularly good at selling, but making a profit depends on knowing how to sell.
I know selling and promoting myself is not always one of my strongest skills. I'm perfectly comfortable promoting the companies for which I work, or the ventures of others. I'm not as comfortable promoting myself. I'd really love to hear how the rest of you got comfortable with selling, and what you would recommend those who are new to business and selling themselves should do to feel more comfortable with selling themselves.
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