I think a lot of the sites that require you to fill out a form do it thinking they're building an e-mail list. What they don't realize is that they're actually probably turning more customers away than they're capturing. They're also most likely going to get a lot of refusals if they do try to contact the people they forced to sign up for their list.
The only way an mailing list is useful is if it's opt in. Any other way is just a waste of time.
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