this old saw has always been very dear to my heart!!!! we have always had at least 2 or 3 big streams of income coming in.....mall booths, our picture business, shows, , a big customer or 2.......thats been our whole business life...the store plus some stream bringing in over 50,000 a year.....
the last 2 years we have been without any other healthy stream....and the whole thing has depended on the physical store.....very scary to me!!!! and over the last 10 yrs we have lost most of our wholesale which used to be 80% of our business...
the different baskets idea has helped us survive....as one part went down in our field we stayed ahead becasue we were aware and networking and active in different parts or our market....and it was so good because our original recipe just couldnt work now.the people who made it work are 90% closed ...our whole antique world has changed drastically...and we have survived...and even grown....
so imho , it sounds trite , but ... dont put all your eggs in one basket.... is very good business advice.....its sure helped us and has been our saftey net ...several times...as our market twists and turns.....
and im very edgy and looking for more baskets...when the next basket pops up i hope i can see it.....and not squish it before it gets on its feet.... that would be so wrong!!!!
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