Hi all,
I am currently a marketing major student and am doing a marketing research project on Business Failure targeting all stakeholders. Please help me by answering this short questionnaire. At the end please note your age and sex.
Thanks for the help in advance!!

Questionnaire
Qualifying Questions:
1) Have you ever been involved with or managed a business that has failed?
2) What was your position in this Business?
3) Do you believe you had any contribution towards its failure?
Dichotomous Questions:
1) Was the demand in (your/there) (service/product) an issue? Y or N
2) Were you aware of the reasoning of it’s failure? Y(why) or N


3) Does the declining economy partake in it’s failure? Y or N
Multiple Response Questions:
1) Which of these was the weakest in your business?
A. overall planning
B. organization
C. management
D. communication?
2) Were any of these factors included in your business failure?
A. Divorce
B. Partner disassociation
C. Not enough cash reserves or prior debt?
3) Were any of these Marketing principles a cause to the failure?
A. Product
B. Price
C. Distribution
D. Promotion
Scaling Questions:
In regards to Business Failure from any stakeholder ship, Answer the following questions on a scale of 1 being very good to 5 being very poor:
1) How would you rate your commitment towards the company?
1 Very good 2 Good 3 Fair 4 Poor 5 Very Poor
2) How familiar were you with your market?
1 Very Good 2 Good 3 Fair 4 Poor 5 Very Poor

3) How well did you know your consumer?
1 Very Good 2 Good 3 Fair 4 Poor 5 Very Poor
Non-structured Questions:
1) What was included in your Business Planning?
2) If there was anything you could of done to prevent your business failure what would of it have been?