I'm not sure how many of you do tradeshows on a regular basis, but the company I work for does between 8 - 12 per year. In the past we've always handed out bags with samples of our products and our catalog and other literature, only to find that a lot of the people attending the shows take the bags home and drop them in their workspace and don't look at them again for months. Putting together the bags is a huge expense in labor and product and it isn't worth doing if no one is trying the samples.
This year, we're doing something different. We've created a sample card that people can use to request samples from us after the show. You can use a QR code, go to a special URL or call us and request any or all of the samples that we've given out in the past, and get them for free. The difference is that you have to request the samples and that they'll come to you specifically, not be mixed in with all the stuff that gets picked up at a trade show.
Our first test of this new program will be the beginning of March. I think it has the potential to be effective and save us money. Has anyone else tried something similar to this?
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