I have read different opinions about using an Ebay store to help send more traffic to your website and vice-versa.
One opinion is that when people are shopping on Ebay (or Amazon), they are loyal to that site and don't care about your website so it does no good to add a link to your site on the Ebay store.
Also, by giving your Ebay store a different name, you can offer a different price structure if wanted, plus different merchandise.
Even if using separate names, couldn't you use the same paypal account for payment?
Has anyone here had experience with selling on both and can offer feedback about this?
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